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ajc.com > Business

Atlanta businessman bankrolled Yves Saint Laurent

By BILL independent clothes The Atlanta Journal-Constitution
Published on: emo clothing In 1963, rumors in the French fashion world said Yves Saint Laurent's
house of haute couture was backed by Swiss financiers.

Then the story broke. Not only was Saint Laurent's secret backer a
foreigner, he was streetwear style American who started in used cars.

PHIL SKINNER/AJC(ENLARGE)

J. streetwear fashion Robinson enjoyed a lifelong friendship with fashion icon Yves
Saint Laurent, who died Sunday.

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LIVING
Latest Headlines:

* 'Sex and the City' star to launch clothing line at Belk

* Legendary designer Yves Saint Laurent dies at 71

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"Sacrebleu!" said Time magazine, calling Atlanta businessman J. Mack
Robinson "a reserved and soft-spoken fellow."

"I am completely ignorant of fashion," the then 39-year-old Robinson
told the magazine. "But now I am having to learn something about it."

Today, Robinson is 85 and a local icon of commerce for whom Georgia
indie fashion University's business school is named. He still works each day
in his Buckhead office, overseeing a network that includes banking,
insurance and media holdings.

The French fashion icon, who died Sunday, became lifelong friends with
Robinson, even designing his daughter's wedding dress. "Yves was a
creative genius and a good friend," he said Monday.

In 1961, Robinson, who made a fortune in finance mandarin lessons chicago insurance, was
looking for investments in Europe when he came across Saint Laurent, a
"boy wonder" who had headed Christian Dior's company and was branching
out on his own.

The two kept their arrangement quiet, and the brand took off. "I was
afraid that American women, like Jackie Kennedy and Lee Radziwill, if
they bridge size playing cards an American owned a French fashion house, it would hurt
chinese teacher chicago Robinson said in a 2002 interview.

By 1965, Robinson, tired of constant travel to France and incessant
publicity, sold out for $1 million, according to reports. In 1999,
that company sold for an estimated $1 billion.

In 2002, Robinson, called a billionaire by Fortune magazine, said of
his sale, "It's done so well; I think I made cheap insurance mistake in selling it."

It may have been one of his few independent style miscues.

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